DuckDuckGo - A search engine that respects your privacy

Ever wondered why ads you see around the web are exactly the same as the search you performed earlier on the Google? You might not know it, but Google tracks all your queries and activities you do around the web and that's how it makes money. It gathers your information and then uses that to sell targeted advertising across the web. Google makes billions from the advertisements every year and it won't be wrong to say that, advertisement business is kind of primary income source for Google. So, there's nothing much you can do to save your privacy on Google, Additionally, your saved searches can be legally requested from the Google, which could turn out to be a nightmare for you. So if you're concerned about your freedom & your privacy, you should probably switch to DuckDuckGo and ditch Google.

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Named after the playground game duck duck goose, DuckDuckGo is an Internet search engine that emphasizes protecting users' privacy. DuckDuckGo was designed to be a less creepy and less invasive alternative to Google. Although it looks like Google and have kind of similar kind of features, but unlike Google, it doesn't track you. DuckDuckGo shows the same results for a search term to all its users, while Google filters search results based on the sites you have been visiting.
DuckDuckGo focuses on gathering information from the best available sources rather than the most sources, generating its search results from key crowd-sourced sites such as Wikipedia and from partnerships with other search engines like Yandex, Yahoo!, Bing, and Yummly.

DuckDuckGo also shows advertisements with the search results, but it is not cluttered with ads and its results are not tailored upon who you are, which means no filter bubble. DuckDuckGo is forced to keep its focus purely on search and it has no plans to become an advertising network. You can set DuckDuckGo as a default search engine for your browser and it is also now possible to set DuckDuckGo as a default search engine in iOS 8 and OS X. DuckDuckGo has many cool features and you could literally spend hours checking out those features. Check out this illustrated guide to know how it is different from Google.