Another social network that has recently come into the market and engaged the audience is Pinterest. As the name goes, pinterest helps you to ‘pin’ your ‘interest’, that is, anything you like around the web you can share it or pin it.
But then what makes Pinterest different from simply sharing an object from the Facebook wall? And why has the website been gaining traffic with almost all fortune 500 companies having a Pinterest account? In today’s session, we will dive into the details to explore the nooks and cranny of this new social network and also check out, how you can use Pinterest for business.
What is Pinterest?
Pinterest is a modern social media platform where registered users can manage, save, sort images termed as pins on the pinboards.
How to improve your business with Pinterest?
Well, yes. If you think Pinterest is just another platform to fiddle with, you’re so wrong. Here are some tips and tricks to help you market your business with Pinterest.
1. Go for a Rich Pin
The first question that a Pinterest novice is going to ask is what is a rich pin? Any pin which consists of external information apart from the simple pin itself is a rich pin. So, from blogs, videos, app, movie, products and lots more, can be pinned on the Pinterest wall and these pins are termed as rich pins.
But any user can’t walk up and start posting rich pins. For that you need to have a business account which has to be granted by the admins. This is issued by Pinterest to avoid spammers. Once your application is reviewed, you can start posting rich pins and gaining more traffic to your website.
2. Keep SEO in mind
Once you have entered the domain of online business, you can never escape the traps of SEO. No matter what you post or do to promote, you always have to be mindful of SEO.
Search engines like Google and Bing often pull out pins as a result of the searched keywords. So, while describing your pin make sure you use those keywords correctly.
3. Use Detailed Information
If you are trying to sell a product or promote a particular event, you need to be specific about the details.
Let’s say, you are pinning a T-shirt, so make sure you include the price tags as well. Analytics says that a pin with price tag gets 36 percent more liked than the one without
4. Look matters, at least in Pinterest it does
The images that you share on the pins need to be retina ready. In other words, you cannot afford to have crap images and videos pinned on your wall, which is simply death for you and your brand.
Use standard photographs and attractive images to create your pins.
5. Promote Yourself
There are several methods to promote your Pinterest account. You can tweet or share about it. Also, you can forward your pins to newsletter subscribers. Join a group and regularly update your pins to gain more followers.
Conclusion
There are tons of ways in which Pinterest can be used to market your business or simply increase your popularity. With Pinterest pins being 100 times more sharable than tweets and over 70 million people joining the website, it indeed has proved to be yet another social platform that has become inevitable for marketers and social networkers alike.