The demand for whiteboard videos and explainer videos are on the rise. If you are an online marketer, you probably know by now the immense importance that explainer videos offer. Literally, they help to grab the attention of the readers amidst the oh-so-boring content.
Now, it’s true that Content is King. But despite that, often reading a piece of article can get monotonous. Moreover, often a standalone piece will not suffice to hold the attention of the readers, they tend to get tedious. But incorporating an explainer video or white board video will help to engage the readers.
What is an Explainer video?
A whiteboard or explainer video is a simple yet captivating process to explain the idea of your business/website to your viewers. Using animation, cartoon images and often simple slides, generally, these explainer videos are created. They can have a professional voice over or a background music depending on the purpose of the video.
Why is an explainer video necessary for your business?
These videos are short in length, ranging from 30 secs to maximum 2 mins. So, anybody can watch it in one go. Moreover, they are entertaining, fun, and generally tell a short story explaining all the key factors. They are far more effective than a general piece of writing. So, go ahead and boost your traffic with these tricks below to create an explainer video.
Is it free?
Well, for the most part, it is not free. Though there is free software available in the market, but having a professional explainer video requires you to hire a professional. But generally, they come at a very low cost ranging from $5-$20.
5 Steps to Create an Explainer Video
1. Create a Script for the video, a storyline that connects with your viewers
2. Get the perfect voiceover or background music
3. Generate a creative Storyboard
4. Use animation effects effectively
5. Test and Promote
Best Options to Create Explainer Video
- Videoscribe: One of the most popular explainer video apps available for PC, iPhone, and iPad, Videoscribe is a product of Sparkol. They have a 14-day free trial when the software can be downloaded and used for free. The quick guides that come with the software are very helpful. They also have monthly, yearly and one-off subscriptions for regular users.
- PowToon: This amazing website offers animated videos and presentations for business. With several themes and options, tons of props and effects, Powtoon is one of the most used platforms for animated videos. Powtoon can be used freely, but they have a watermark for every video. Subscribe to them monthly or yearly for professional videos.
- Prezi: The hardest competitor of Powtoon in the market is Prezi. Prize is packed with motion, zoom and spatial features to be applied in your animation video. Very similar to Powtoon, Prezi also offers a 14-day free trial and then the price ranges from $5/mo to $13.25/mo.