By now most of our readers are well-versed with aspects of blogging. There are different free and premium platforms that allow you to publish your blog and of course, earn money from it. So, amidst the regular claustrophobic blogging platforms ( Wordpress, Weebly, blogger) arrives Medium, a platform which encourages people to write content that matters to them.
It is basically a community of readers producing creative content and sharing their ideas. It is an open source platform where free thinking and open communication gets more priority than increasing traffic to monetize the article. Medium promotes two philosophies – read actively and write freely.
Why Medium engages readers and Writers?
For readers, medium provides you with tons of stories that are actually a good read. Instead of those list articles or short blogs, these stories actually offer fruitful insight and are worth investing your time.
For writers, medium actually helps you focus on your writing. You don’t need to worry about the font size or the spacing. Write from anywhere and anytime you want. Give shape to your ideas and connect to a network of thousands of creative geniuses.
5 Engaging Features of Medium
- You can highlight any part of any blog of another writer and leave a comment on it which the other readers will be able to see.
- You don’t even need to think the name of an article, just write seamlessly and click once to publish
- The editor is super simple and user-friendly.
- For every blog post, there is a small time mentioned, like “6 min read”. So, before you dive in you exactly know if it is too lengthy for your taste or just the right size.
- Use tags to highlight your blog in the particular domain and make it more reachable to others in the network.
Analytics
When you start writing articles in medium there is two analytics field “Read” and “Read Ratio” to determine the engagement of your content. If an article generally takes 5 mins to read and readers are spending around 8 mins on the article, then it is said to have a high read ratio. On the other hand, if a reader spends only 10 secs then it is on the lower side.
Moreover, the number of views and recommendations also give you a fair knowledge of the popularity of your content.
Medium & Money
Can you monetize your medium blog? Yes and No. Medium actually pays a handful of writers to write in the platform. That being said, Medium is not a platform which allows you to advertise google ads and earn money per click. However, you can recreate the article in a separate blog and delete that from medium. If your article in medium has a relatively high google rank, it will possible have the same rank elsewhere, and you can analyze the engagement of readers and recreate your blogs.
So, if you're a writer to wants to create useful content and wants to read something that matters, start blogging in medium now!